TABLE OF CONTENTSWhat is Omnichannel Marketing? Meaning, Benefits, and TrendsYou may have come across the term ‘omnichannel marketing’ while looking for a way to provide an effortless, seamless experience to your customers. Surprisingly, several marketers are still unsure what this term means and how it can help them grow. Also, they might think that it is the same as multichannel marketing. ![]() However, omnichannel marketing offers much more than multichannel marketing. It is a better and more sophisticated marketing approach that prioritizes customers. Marketers can adopt omnichannel marketing plans to increase customer loyalty and retention rates by personalizing engagements. They can also get more prospects on board by offering them excellent customer service from the beginning. In this blog, we will discuss:
Let’s get right to it! What is Omnichannel Marketing?Omnichannel marketing is the process of integrating multiple marketing channels to create a smooth brand experience. Its prime motive is to achieve consistency across every channel and lead customers ahead of the sales funnel. An omnichannel marketing program allows prospects and customers to interact with a brand in any way they want. For example, if they need to buy something offline, they can visit any of the company’s brick-and-mortar stores. Otherwise, they can buy it online through its website or shopping app. Thus, omnichannel marketing includes several offline and online channels giving customers a choice on how they want to engage with the company. It gives them more flexibility, and they can receive all updates in real time. In other words, omnichannel marketing is a customer-centric approach to advertising. The main elements of such a marketing plan are:
Omnichannel marketing increases brand recognition and visibility. Also, it is designed to improvise satisfaction levels at every stage of the customer journey. Here are some examples that will help you understand the concept better:
What Is the Difference Between Omnichannel vs. Multichannel Marketing?As mentioned above, there is a vast difference between omnichannel vs. multichannel marketing. Hence, you cannot use these terms interchangeably in any situation. Here are some points that will help you learn the differences better: Focal PointThe focal point of multichannel marketing is using as many marketing channels as possible. It follows the phrase- the more, the merrier. The prime concept behind multichannel marketing is that companies can reach more customers if they use more channels. On the contrary, omnichannel marketing focuses on customer satisfaction. It aims at offering customers a fantastic experience throughout their journey. Type of MessagingMultichannel marketing does not necessarily need you to personalize your messaging. It takes a unified approach and encourages brands to use the same messaging on all platforms. But, omnichannel marketing needs you to tailor every engagement and conversation. It uses customer data and personalizes campaigns according to the needs and interests of prospects. Channel InteractivityIn multichannel marketing campaigns, all the marketing tools work independently. Apart from using the same messaging, they have no connection in actuality. However, marketers need to synchronize their marketing efforts while conducting an omnichannel marketing campaign. Every channel is dependent on the interactions generated from previous or other ongoing campaigns. Benefits of Omnichannel MarketingToday, customers are selective when it comes to interacting with brands. Also, they are more informed about their options and want to buy from a company that offers them the best experience. Indeed, omnichannel marketing can help you get there and expand your customer base. But, conducting such well-thought programs needs a lot of effort and time. However, it can offer several benefits when done right. Below is a list of omnichannel marketing advantages that makes it worth the added effort: Better Customer ExperienceThe omnichannel marketing approach focuses on customers instead of marketing channels. Customers can interact with the company at any time and on their own terms. Therefore, the brand can drive more sales by offering a seamless customer experience. Wider ReachUsing several channels in a combined manner enables brands to reach more people. They can connect with prospects with the same messaging across different channels and generate more leads. For example, brands can target people who aren’t active on social media via other channels like email marketing and vice versa. This way, companies can make sure they don’t leave any stone unturned and communicate with as many people as possible. Increased ProfitsOmnichannel marketing communications encourage people to engage with your company through multiple touchpoints. These increased engagements can help you land more leads and hence increase revenue. More people can know about your brand if your marketing correspondence is spread out. It results in increased visibility, sales, and profits. High-Quality Attribution DataYou can record the number of prospects interacting with your business through specific channels. Plus, you can note down their location, age, gender, etc., to find out which demographics are more interested in your offerings. Thus, omnichannel marketing helps you formulate accurate analytics for your firm that enable you to conduct data-driven campaigns. Increased Brand RecognitionWhen you present a consistent front to your prospects, you enable them to identify your brand better. Using the same offers, headlines, and imagery can help you in the process. By focusing on customers’ overall experience and putting all your marketing channels in action, you can create a distinguished brand image for yourself. You can create an image based on your brand vision and customers’ core needs. Omnichannel Marketing AttributionAs said earlier, omnichannel marketing consists of using several marketing tools simultaneously to engage customers. But, how can a marketer decide which marketing channel works the best? Omnichannel marketing can make it complicated for companies to know the success rates generated from every channel. Therefore, it is crucial to have a robust attribution model in operation. This way, they can improvise the channels that aren’t working great for them. Moreover, they can accelerate the use of the tools generating excellent results. So far, two attribution models are popularly used by marketers though they don’t work perfectly: Multi-Touch AttributionIt offers real-time data on the engagements of every prospect across various channels. You can use these details to customize your current marketing campaigns to suit your prospects’ requirements. However, it is hard to say the exact contribution level made by each channel. Suppose a prospect converts after a web seminar and a social media campaign; this model cannot determine which channel should get the credit. Media Mix Modelling (MMM)MMM allows you to get only aggregate data, not personal-level reports. It enables marketers to see which campaigns impacted conversions the most. Still, it does not offer any insights into customers’ individual preferences. Also, MMM only considers long-term results spread out over several years. Hence, marketing teams cannot use it to make real-time changes to their campaigns. Omnichannel attribution allows companies to design result-driving campaigns by analyzing their performance. It also helps them record customers’ interests, choices, etc., to find customer look-alikes and increase connections. Steps for Implementing Successful Omnichannel Marketing StrategiesCreating an omnichannel marketing strategy may not seem easy at first. Yet, you can create one for your company hassle-free by following the right action plan. However, what is an omnichannel marketing strategy? Well, it is a series of steps to undertake a large-scale marketing omnichannel campaign—allowing your target audience to reach you via any channel they like. Below is a step-to-step guide on how you can leverage omnichannel marketing to your advantage: Communicate Your Objectives With Your Entire TeamEveryone from your marketing, sales and creative teams must know your marketing objectives. Getting all your team members on board helps you work on your omnichannel marketing plans more consistently. Get Your Website and Social Media Handles RunningToday, every company has a functional website and various social media accounts, irrespective of its industry. Try posting regularly on these channels and keep them active enough to attract an online audience. This way, customers can find you quickly and get all the details about your brand in no time. It facilitates customer interactions and helps you gain visibility in the market. Develop an AppNot every company needs an app, but it is better if you do. In fact, it is a must-have for some industries, like food, hospitality, tourism, healthcare, etc. Customers can download these apps and use them at their convenience. Sometimes, customers prefer using an app more than a website. Collect Customer DataConducting an excellent omnichannel marketing program needs marketers to collect accurate customer data. This data helps them understand various things, like:
Analyze Your Data CloselyUndoubtedly, data analysis is more significant than collection. It transforms the collected facts and figures into actionable plans that companies can implement. Analyzing customer data allows all the team members to tailor their tasks to suit the customers’ preferences. For example:
Work Out Your Customer Journey In AdvanceCompanies should create a customer journey map for all the segments of their target audience. It helps them plan the entire journey from when a prospect finds out about their products and services to when they close a deal. Thus, brands can better predict the prospects’ steps as they move down the omnichannel marketing funnel. Also, they can prepare for different scenarios beforehand to ensure that the prospect reaches the final stage of their customer journey. Use the Same Marketing Messages Across All ChannelsIndeed, consistency is the heart of omnichannel marketing. Hence, maintaining brand consistency and using similar messaging everywhere is crucial for companies. Try using an omnichannel marketing automation platform to help you synchronize your campaigns and use the same brand guidelines throughout them. Personalize Your ContentThe best way to conduct successful marketing campaigns is to segment your database and personalize content according to similar traits. You can use the following factors:
Include a Channel-Appropriate Call to ActionIt doesn’t matter how many marketing channels you use for your campaign; always add an upfront CTA. Hence, the customers know what they should do next to move ahead in their journey. Also, use a CTA according to the channels you are employing. Suppose you want to show a CTA on your social media ads. In that case, it is better to ask your audience to follow your social media channels than to subscribe to your email newsletters. Use Omnichannel Marketing AutomationYes, it is hard to plan and conduct omnichannel marketing. But, you can transform it into an easy and efficient strategy by using automated omnichannel marketing tools. These tools can help you segment your target audience, schedule campaigns, and personalize everything. One such tool is PostGrid’s direct mail API which allows you to automate print and mail campaigns. Hence, you can kickstart your offline mailing campaigns with PostGrid speedily and affordably. Test Your Campaigns RegularlyIt is crucial to test your campaign efficacy from time to time. Thus, you can optimize your campaigns and drive better results. Marketers can test their media mixes, key performance indicators (KPIs), designs, offers, messages, etc. If something isn’t working right, they can replace it with a more efficient aspect—ensuring that your campaigns are successful each time. Industries That Can Benefit From Omnichannel MarketingOmnichannel marketing tactics apply to all industries as every customer has high expectations in today’s time. However, they are more popularly used in the following sectors: HealthcareThe healthcare industry interacts with customers through various channels, like:
Financial ServicesThe banking and insurance sector is also becoming customer-centric from a product-focused field. It is personalizing messages according to the prospects’ life stages and preferences. The financial services industry is spread across every channel, from email to direct mail. It wants to get in touch with more prospects based on specific demographics to offer a smooth experience. FashionThe fashion industry is expanding more than ever. Customers no longer walk into clothing shops every time they wish to buy clothes, accessories, etc. Almost all fashion brands have an online store that allows customers to view and purchase things at the click of a button. We all have seen fashion display ads whenever we open a search engine to look for something. Thus, it is evident that the fashion sector is also using omnichannel marketing prominently. AutomotiveBuying cars, motorcycles, etc., is a long-term and massive investment for most people. They don’t buy anything recklessly without researching and understanding their options in-depth. Thus, the automotive industry needs to adopt an omnichannel marketing plan to make prospects gain trust and confidence in them. Also, continuous omnichannel marketing strategies can help them get repeat business. TourismTourism does not work the same way as it did until a few years back. Now, tourists want to know and see the place virtually before planning a trip. Also, they want to compare their options to see how they can grab packages at low costs. Therefore, all the food brands, hospitality firms, travel agencies, tour guides, etc., that come under the tourism industry need omnichannel marketing. It can help them communicate about their offerings to people and encourage them to know more about their brand. Omnichannel Marketing Examples and TrendsSeveral companies have overcome omnichannel marketing challenges, like extra time and hectic planning. Below, we have enlisted the examples of many world-renowned brands that use omnichannel marketing successfully every day: DisneyDisney has crafted its omnichannel marketing plans carefully to offer a smooth experience to customers. It has optimized its website, helping customers book their tickets via mobile or computer devices in very little time. Once customers reach Disneyland, they can use Disney’s well-designed app to locate all the attractions they want to see and know the estimated wait time. AmazonAmazon also has a helpful website and application, but it also has other features. Any person can become a Prime member and get benefits like one-day shipping, extra discounts, a free Prime video subscription, etc. Amazon also offers impeccable user experience and customer support. Hence, it is indeed the king of retail omnichannel marketing. StarbucksStarbucks has a mobile rewards app that helps it integrate digital and in-store experiences to ensure customer convenience. Using this app, they can pay for their orders digitally at any Starbucks location. Also, they can reload their cards via the app at any time. Apart from that, customers also gain reward points every time they pay using the app. Once they collect enough points, they can buy themselves a free coffee. Thus, the recent omnichannel marketing trends include:
You can use these examples of references to grow your business and achieve all your marketing objectives effortlessly. ConclusionWe hope this article helps you distinguish between integrated marketing vs. omnichannel marketing. Omnichannel marketing helps companies connect with existing and potential customers at the right time with the right offer. It enables businesses to show customers that they value them and take extra steps to offer tailored solutions. Thus, omnichannel marketing makes customers feel special and promises them an effortless buying experience. This way, brands can get more prospects to work with and increase conversion rates. PostGrid can help you achieve your marketing goals by enabling you to:
Learn more about how PostGrid allows companies to conduct omnichannel marketing campaigns effectively- Sign up now! The post What is Omnichannel Marketing? appeared first on PostGrid. Via https://www.postgrid.ca/what-is-omnichannel-marketing/
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TABLE OF CONTENTSMulti-Channel Marketing StrategyDo you still depend on marketing strategies that focus all your efforts on a single marketing channel? If yes, you could be running terribly behind your competition in innovative marketing. Today, almost all major companies have given up on single-channel marketing campaigns. It is because the average customer no longer sticks to a single channel. They constantly switch between communication channels for their social and professional interactions. ![]() Hence, most companies now prefer to use a multi-channel approach to their marketing campaigns. However, many businesses are still unaware or under-informed on what is multi-channel strategy. If you are one of them, then this article is for you. Also, if you want to know more about multi-channel marketing strategies and how you can successfully implement one, you should keep on reading. What is a Multi-Channel Marketing Strategy?A multi-channel marketing strategy involves combining different distribution and promotional channels to attract more customers. It is one of the most effective ways for brands to communicate the value of a product or service they are selling. Companies can intelligently use the strengths of different marketing channels to appeal to a diverse audience. One of the most attractive advantages of using multiple channels for your marketing strategy is using both online and offline channels. Some of the major marketing channels used in multi-channel marketing include:
However, multi-channel campaigns are not limited to these channels. Depending on the size of the target audience, customer demographics, and various other factors, you can add or remove the communication channels in your campaigns. Furthermore, companies can have more than one distribution channel. For example, a business can sell its products on its website and in a brick-and-mortar store. Additionally, a company may also have several retail sellers to sell its products. What Are The Benefits Of Multi-Channel Marketing Systems?There are numerous advantages of using a multi-channel marketing strategy for your business. Here is how a multi-channel marketing strategy can help your business succeed. #1 Expand The Reach Of Your Marketing CampaignsAs you can imagine using a multi-channel marketing campaign can reach a wider audience than using a single channel. When you increase the number of marketing channels, you effectively increase the engagements. Furthermore, you can reach diverse audiences through different channels. For example, marketing the product on social media can help you target younger audiences. But, if you also want to target older audiences, you can use print media marketing channels such as newspapers, brochures, etc. #2 Boost EngagementMulti-channel marketing campaigns often have a wider audience, and this effect leads to higher engagement. With a single-channel marketing campaign such as email marketing, you can only get to a limited number of people. Furthermore, there are always customers who do not even open marketing emails. The higher number of customer touchpoints means that the customer may respond to at least one of your marketing channels. However, you need to accurately target your multi-channel marketing campaigns to get the desired response. #3 Use The Preferred Channel Of The Customers To Reach ThemWhen you use a single channel for marketing your products and services, you limit your campaign’s reach. Your target audience may interact with various channels every day. Some may regularly check their email while others regularly check their social media. Apart from this, there are some who do not check their email or social media for a long time. The key is to figure out which channels are preferred by your target audience. Once you know that, you can include that channel in your multi-channel marketing campaign. In other words, you can categorize your target audience and meet them where they are. The categorization of your target audience can be based on past interactions too. For example, let’s say that a prospect showed interest in your product by commenting on one of your social media posts. Here, you can pitch them with direct mail, including a brochure that explains the product’s unique features and even offers them a discount. Such interactions have a higher chance of conversion than others. #4 Combining Channels Leads To More Effective CampaignsCombining different channels and tying them together can often make it more effective when it comes to marketing. As you combine various marketing channels, you get the opportunity to create more impactful messages. It shows the prospects that you are mindful of their customer journey. You can even mix and match different marketing channels to get better results for your campaigns. For example, let’s consider the combination of direct mail and the business website. As far as marketing channels are concerned, direct mail has one of the best open and response rates you can find. You can use direct mail to pitch an attractive sale on your website and provide a QR code that takes them to your website. It ensures the best outcome for your business marketing by combining the best aspects of the direct mail and online web store. Direct mail helps you boost your engagement, and the website gives the user a convenient way to make a purchase. Challenges In Implementing Multi-Channel Marketing CampaignsAs with any advanced marketing method, multi-channel marketing also comes with its fair share of challenges. Listed below are some of the challenges you should expect if you are thinking about implementing a multi-channel marketing campaign. Efficient Management Take Time And EffortThe minimum investment required for any marketing campaign is time and effort regardless of the channel you use. So, when you add more and more marketing channels into the mix, it becomes increasingly difficult to track and manage your campaign. In other words, the more channels you integrate into your multi-channel marketing campaign, the more management it requires. One of the ways you can overcome this challenge is to maximize data sharing and cross-communication between departments. You can also use automated solutions to manage your marketing campaigns effortlessly. For example, PostGrid is a tool you can use to automate your direct mail process fully. Such software solutions save you valuable time and effort. Lack Of Efficient Marketing AttributionAs the number of marketing channels increases, tracking which specific message or channel triggered a customer response becomes increasingly tricky. And, if you can’t track the response of your marketing campaigns, you can not optimize them either. The best way to get around this challenge is to adopt an attribution model. Some of the popular attribution models that businesses use are as follows:
Difficulties In Leveraging Analytics DataThe success of any marketing campaign is dependent on quality analytics data. When you implement a multi-channel marketing campaign, it is not so easy to access quality analytics data. Businesses often have trouble leveraging customer data, and it is even harder to add it to existing customer profiles. Marketers implementing a multi-channel marketing campaign usually find its analytics side most challenging for the first time. Some even give up on their multi-channel marketing at this point. The only way around this challenge is to develop the necessary skills and use advanced analytics programs. Advanced analytic software can help you to simplify the analytics data. However, businesses still need to have the expertise to analyze these data and optimize the campaign effectively. Difficulties In Staying Updated With New InnovationsAnother challenge involved in multi-channel marketing campaigns is keeping up with innovations. As the name suggests, multi-channel marketing depends on multiple channels for marketing. Then, what happens when the marketing channels themselves are entirely new to the marketer? Today, innovation travels at the speed of light and marketers struggle to keep up with it. Take Smart TVs and watches, for example. These devices that did not exist a decade ago and now are a part of our day-to-day lives. Whenever an innovation hits the market, it requires a whole new marketing approach, which can be challenging to marketers. It Is Hard To Maintain Proper Targeting Of MessagesMulti-channel marketing is a process that involves targeting the same audience via different channels. Therefore, businesses must maintain some extent of consistency in their marketing messages. You don’t have to use the exact wording on every marketing channel, but you might want to ensure the targeting is correct. The multi-channel message should stick with a specific customer demographic and psychographics. You don’t want to show a customer an ad for men’s sunglasses on Facebook and women’s apparel on Instagram. Additionally, you should consider the customer’s purchase history if there is one to target your multi-channel campaign better. How To Create A Successful Multi-Marketing Campaign?As multi-channel campaigns are more complex than single-channel campaigns, you need to consider a few things. Listed below are some steps to help you create a successful multi-channel marketing campaign. Step 1: Break Down Organizational Silos For Better CommunicationOrganizational silos may be ideal for breaking up the tasks inside an organization and completing them separately. But, there is a downside to organizational silos: disruption in an organization’s internal communication. People in a particular department confine themselves, and there is little to no communication with other departments. Although the silos themselves need not be destroyed, the communication gap between them must be eliminated. By doing so, you can create a unified messaging that perfectly aligns with the relevant channels. Step 2: Make Use of Multi-Channel Marketing PlatformsFor creating a successful multi-channel marketing strategy, you need to invest in a good measurement and optimization platform. It enables you to do multiple campaigns across various channels. But more, importantly it does so while updating every relevant department with the latest tracking data. These platforms provide you with advanced analytics when it comes to the optimization part. You can use this marketing analytics data for identifying and evaluating the customer’s purchase journey. Hence, you can create an optimized multi-channel marketing strategy with the help of such platforms. Step 3: Understand The Target AudienceUnderstanding the target audience is crucial for the success of your multi-channel marketing campaigns. For businesses, understanding the audience is more crucial in multi-channel marketing than in single-channel marketing. Gather extensive data on your target audience through a detailed analysis and market research. It would be best to create an accurate buyer persona for targeting a smaller segment of the target audience. Using methods like AB testing can further help you understand the audience and what they are looking for in a marketing campaign. Step 4: Try Creating Consistent Messaging Across All ChannelsCustomers tend to remember brands that are consistent in their messaging compared to those that are not. However, that does not mean you can copy-paste the same message across your marketing platforms. The key is to use a consistent brand image and tone across your messaging. Targeting also plays a vital part in maintaining consistency in your messaging. Hence, you should make sure that you use the right brand image, tone, and proper targeting in multiple channels. ConclusionMany businesses out there are still not aware of what is a multi-channel marketing strategy. It is high time that these businesses understand the benefits of a multi-channel marketing system and use it for their business. Implementing multi-channel marketing can be challenging for businesses unless they are adequately prepared for it. Luckily there are advanced tools available in the market that can make multi-channel marketing easier for businesses. For example, you can use an automated direct mail tool like PostGrid to automate your direct mail channel for business communication fully. You can personalize, print, and deliver bulk mail with the click of a button using PostGrid. Furthermore, such tools also offer advanced analytics and tracking features. Similarly, you can use advanced software solutions to automate your other communication channels. Employing such advanced solutions will help you create a consistent and optimized multi-channel marketing strategy for your business. The post Multi-Channel Marketing Strategy appeared first on PostGrid. Via https://www.postgrid.ca/multi-channel-marketing-strategy/ TABLE OF CONTENTSHow to Write a Demand Letter for Payment Correctly to Resolve MattersHave you ever dealt with situations where a contractor won’t fulfill their obligation or a customer refuses to pay you? These scenarios can be stressful and push you toward initiating litigation. But is there a way to resolve the matter without going to court? Yes. The law suggests you learn how to write a demand letter to inform your opponent that you plan on taking legal action. ![]() Most likely, they will come to mediation after discussing the issue with you. It saves both parties money, time, and trouble fighting a legal dispute. This guide helps you understand how to write a demand letter for payment or other reasons. We also discuss different ways to send it to your opponents and present some samples for your reference! Let us begin! What is a demand letter?A demand letter, or letter of demand (LOD), is a legally-binding document you can send to clients or third parties demanding something. Perhaps a party owes you money or sells you a defective item. Other cases could be property damage, a contract breach, or a car accident. Knowing how to write a demand letter for money owed allows you to contact the opponent and discuss your contract for the final time. Some people refer to this document as the “lawyer’s letter.” But you don’t need to consult an attorney before writing and sending it. The law lets people and companies know how to write a demand letter and send one themselves. You only need to consider a few tips and best practices to get the desired response from the letter. In French, people refer to the LOD as the “mise en demeure,” which means formally demanding something. Benefits of Learning How to Write a Demand Letter for PaymentMany courts require you to understand how to write a demand letter for money owed before filing lawsuits. It ensures you don’t unnecessarily move to the small claims court when you and the other party could resolve the matter yourselves. But writing and sending a demand letter is advisable even if it isn’t legally essential because
Promote SettlementsThe primary advantage of learning how to write a demand letter is you can save the effort of filing a small claims case. Some people think speaking with the adversary over the phone or in person is enough to inform them of what you expect to receive as a settlement. But an official LOD shows you are ready to take legal action and won’t let the matter slip away. It would be best to understand how to write a demand letter for small claims court in a concise and upfront way. Your opposite party can meet the terms you mention within the deadline. Or you can use this letter as legal evidence to sue them and win the case! Organize Your Case BetterYou can prepare well for your lawsuit by writing a strong demand letter for payment. Drafting and sending it at the correct time helps set your stand on specific matters. It helps you organize your lawsuit’s details, like the facts, evidence, dates, and section under which you want to sue the adversary. Here’s an example: Imagine you give a floor repair contract for your office to a well-known company, and they complete the job in three days. You notice cracks and other issues a week later and call them up. What if they don’t respond? Knowing how to write a demand letter allows you to get in touch and inform them formally of your plan to move to court. It safeguards your interests as a customer and lets you get relevant services for the price you paid. How to Write a Demand Letter for PaymentThe law does not specify what to include in your LOD. But it needs you to demand payment or other reimbursement in writing, not verbally. Also, it suggests you give your opponent adequate time to fulfil your demand. Otherwise, they are automatically entitled to respond to your letter within a reasonable time. If you are unsure how to write a demand letter for personal injury or other matters, follow these steps: At the TopInclude the following information at the top of your letters.
Completing this section is your first step toward learning how to write a demand letter for money owed before shipping it. Ensure your recipient knows who the letter is from immediately after opening it. Many people add “URGENT” or “IMPORTANT” to the envelope to grab the reader’s attention. Body of the LetterYour letter body should summarize the crucial facts about your agreement with the recipient. Remind them of the clauses or terms so they can keep up with their word. If you don’t know how to write a demand letter, refer to online resources or speak to an attorney. Please remember that sending a LOD does not mean you want to start a lawsuit. It indicates you may or may not take legal action, depending on the response you receive. Many companies or individuals forget what they promised to deliver to you, making it hard to resolve the matter. An official intimation helps reinstate what both parties had agreed to and speeds up the process. Hence, knowing how to write a demand letter for payment solve many cases before things get out of hand. Here are the points to include in the body of your letter:
At the BottomThe bottom of your demand letter for payment must look official and formal. Always mention your sign at the end after the closing statement. Also, add enclosures, like the invoice, contract copy, or details of previously-shared emails and messages. Don’t want to remember how to write a demand letter each time you want to connect with a contractor or third party? It is advisable to create and store templates for such situations. Also, you can automate the process using PostGrid’s direct mail API! It lets you trigger mailings based on specific actions. For example, you can send automatic payment demand letters to debtors monthly. Just integrate our API into your CRM and set relevant triggers. PostGrid can prepare, print, and mail the letters on your behalf online, helping you get timely responses and payments. Tips to Consider When Writing the Demand LetterHere are some tips to follow when learning how to write a demand for payment letter: Mention All the FactsDo not forget to mention every detail, even if you think the opposite party knows everything. Write your version of all the facts, which helps you set the lawsuit’s nature if you move to court. Your letter must provide adequate context for anyone unfamiliar with the scenario. Avoid Using a Threatening ToneRefrain from using disparaging or threatening words. The opponent can use them against you in court. Refer to demand letter examples that help you write facts with proper evidence instead of getting personal. It displays you as a calm, confident person who wants a settlement and is ready to take legal action. Don’t Ask for Too MuchUnderstanding how to write a final demand for payment letter needs you to be reasonable. Make achievable demands, and don’t ask for more than what the opponent owes you. Mention whether you are open to NegotiationYou can demand a specific action or amount. But there are chances the opponent does not agree to all your terms. Hence, mention whether you are open to discussing and negotiating the conditions. Store CopiesAlways store copies of your demand letter for payment for legal purposes. It allows you to have evidence that you tried to contact the opponent before filing the lawsuit. We understand that sending a demand letter to third parties is hectic and time-consuming. At PostGrid, many of our clients say they stop asking for payment or resolution because they don’t want to go through the trouble. Luckily, we have a solution for them—automated direct mail! They can quickly and affordably draft and ship letters to the correct recipients and save copies hassle-free. How to Send Your Demand Letter for PaymentYou may use any method to send your LOD to the concerned recipient. But ensure you prove you sent it and the other party duly received it. Here are some options:
PostGrid’s direct mail services enable you to prepare and send your letters on time via Canada Post. You can choose between First Class, Registered, and Certified Mail to get shipping receipts and the recipient’s signature on delivery. Sample Demand Letter for PaymentBelow is a demand letter example to help you write formal notices the correct way: [LETTERHEAD] Date: May 4, 2023, To, Kate Suppliers 78 NW Queen ST Toronto ON M5V 1Z4 Demand Letter Without Prejudice Dear Mr. Jim, I am writing to discuss the non-obeyance of our contract dated February 8, 2023. The agreement states that your company will send 2,000 iron rods to my warehouse in Ottawa by March 20, 2023. We have still not received the shipment. My staff tried to contact you many times, dated March 21, March 24, March 30, and May 2, 2023. We also emailed you on the evening of March 20, 2023, asking for the status of our order. You have already cashed our cheque for $XXXX in February. Please return the payment in full with a settlement fee of $1,000 for the delay before May 20, 2023. On non-acknowledgment of this letter, we plan to file a case in small claims court to resolve the matter legally. Kindly contact me by email or phone as soon as possible. We are open to negotiation and would like to meet with you. I look forward to hearing from you soon. Regards, Miley McAllister. [Signature] Enclosure: Contract #1025 Why Should You Use PostGrid’s Direct Mail API to Send a Demand Letter for Payment to Clients?PostGrid’s all-inclusive direct mail solutions help take the workload off your shoulders. You don’t need to worry about buying printing papers and stamps and asking your staff to take the envelopes to the Post Office. Also, you don’t need to learn how to write a demand letter for personal injury or other issues. PostGrid offers end-to-end mailing fulfilment to help make the process flexible, quick, and affordable for you. Some of our best features include
One of our clients shared their experience working with us- “PostGrid makes printing and mailing in bulk a breeze.” We can send thousands of marketing and compliance documents whenever needed without any issues. “The prices are also affordable and competitive, making this company the best choice in the market.” Do you also want to get on board with us and send direct mail online? Click here to stop thinking about how to write a demand letter and automate the process to save time! The post How to Write a Demand Letter appeared first on PostGrid. Via https://www.postgrid.ca/how-to-write-a-demand-letter/ TABLE OF CONTENTSHow to Mail Internationally: The Ins and Out For an Effective Mail CampaignConfused about how to mail internationally to the US and other global destinations? From sending holiday greetings to a customer to mailing a business contract to a client overseas, we are sure you send items to other countries at some point. If so, you have come to the right place! Sending a letter or package to an international country doesn’t have to be daunting and time-consuming. But, yes, there are considerable differences in the shipping options and paperwork. ![]() Knowing how to send international mail enables you to send your items more confidently and effectively. Furthermore, once you know all your options, you can choose better and avoid any confusion. Canada Post offers several international mailing options to send letters and parcels anywhere you want. These choices differ notably to suit the budget and requirements of all its customers. In this blog, we will help you understand posting mail items internationally Also, we have included all the options available to allow you to make the right decision. Still, thinking about how to post a letter internationally? Read on to get answers! Step-by-Step Guide on How to Send a Letter Out of CountryBelow, we have covered everything you need to know about shipping overseas and the steps you need to take. Prepare Your ItemsYou need to prepare your mail items before learning how to mail a card internationally. After your items are ready, pack them according to the Post Office’s guidelines. Most people ask questions like- do I need a special envelope for international mail? The short answer to that is no! But, it is still advisable to use a sturdy and durable envelope as it travels more than your domestic items and is prone to wear and tear. For packages, try using good-quality, rigid cardboard boxes. Also, don’t forget to label your containers or boxes before putting them inside shipping boxes. If you need help preparing your mail pieces, use PostGrid’s direct mail API. It can help you create, print, and mail marketing and transactional pieces automatedly. In addition, our international mail services allow you to cut postage costs and mail effortlessly. Use the Correct Address FormatOne of the significant steps in mailing internationally is to know how to write an address for international mail correctly. If you don’t use the correct format, the postal workers may not deliver your items on time. Plus, it can lead to other issues like delays and lost mail. You may already know Canada Post’s address format, so below, we have mentioned how to write a US address for international mail: JACOB BOWER [Recipient’s Name] There are some notable differences in the address formats of different countries, so make sure to use the proper format accordingly. Here’s an example of how to write UK addresses for international mail: ADAM HOLLAND Learn more about how to write an international address! Look Up Mailable and Non-Mailable ItemsCanada Post prohibits or restricts mailing several items like radioactive products and explosives. Also, you cannot ship products that can cause injuries or damage to postal equipment. Thus, inquire about non-mailable items beforehand while learning how to mail things internationally. Furthermore, there are different types of restrictions for domestic and international mailing, which is why you need to prepare in advance. Get a List of International Mailing OptionsIf you want to know how long does it take for international mail to arrive, you must first settle on a mailing class. Then, inquire about Canada Post’s international mail services and choose one that best matches your needs. Items weighing 50 g or less come under the Standard category. If you are mailing internationally, their maximum dimensions should not exceed 9.2” x 4.7” or 235 mm x 120 mm. Usually, Standard-sized items cost less and can be mailed by affixing a single stamp. However, non-standard and oversize items cost more and range up to 500 g. Keep reading to explore how to mail internationally using Canada Post’s international mailing options. Letter-postIt is one of the cheapest options to send personal and business letters internationally. Letter-post self-mailers and envelopes should range between 140 mm x 90 mm to 245 mm x 156 mm. The minimum size stays the same for postcards, but the maximum dimensions are 235 mm x 120 mm. Canada Post international letters may not consist of unsealed envelopes, small packets, video or audio recordings, goods, etc. Hence, ensure that you only use this option for sending letters and postcards that fall within the prescribed specifications. But, how long does it take to send international mail via Letter-post? Please note that the delivery standards are between four to seven business days, but they aren’t guaranteed. It means that deliveries can take longer than usual. Priority WorldwideYou cannot miss out on this option while inquiring about how to mail a letter internationally. It is the most commonly used option to send something outside Canada with a delivery standard of only two to three working days. In fact, most US items arrive the next day, making it one of the fastest international mail services. Priority Worldwide is similar to a USPS service known as Priority Mail International which offers speedy deliveries to Canada and other countries. It also comes with several features, like:
Xpresspost InternationalThe next option you should consider while deciding how to mail a package internationally is Xpresspost International. It takes two to seven days to deliver your items to international locations. Xpresspost International mail services offer almost the same features as Priority Worldwide. However, a crucial difference is that it does not provide a signature on delivery free of cost; you can avail of it only by paying an extra fee. International ParcelYou may use this option to send less-urgent items as it takes 12+ business days to deliver. In addition, businesses can send marketing items that aren’t time-bound using this service. Hence, if speed is crucial to you, consider other services while inquiring about how to mail a postcard internationally. Also, it may take up to three months for your mail pieces to arrive if you choose to send them via International Parcel Surface. However, it is one of the most affordable options if you are looking for how to mail a package internationally cheaply. Tracked Packet InternationalTracked Packet International is another speedy option you can use for mailing abroad. You get many features along with this service, like delivery to PO boxes and tracking. But, how long does it take to mail internationally through this option? It takes four to seven days to ship to the US and up to ten days to send items internationally. However, it costs much less than Priority Worldwide and Xpresspost International, making it one of the most popular mailing choices. Small Packet InternationalWe get many questions time and again asking how to send international mail from Canada at the most economical prices. Undoubtedly, shipping your items via Small Packet International has to be the answer. It does not offer any additional services like liability coverage and tracking. Also, it takes five to ten days to deliver by air and weeks to deliver by surface. Yet, many customers prefer it due to its cheap postage rates. If you are looking for affordable international mail services, try PostGrid’s print and mail API. It helps you understand how to mail internationally and offers direct mail services at the most competitive rates. Expedited Parcel USAIt is an excellent option for sending packages to the US quickly and economically. The delivery standards are between four to seven days with several features such as delivery updates and a $100 coverage. Note: Many people mistake Registered Mail for being one of Canada Post’s international mail services. But, it is an add-on service that you can get for a fee that allows you to get evidence of mailing. Fill Out the Customs Form and Mail Your ItemCanada Post requires its customers to fill up a customs declaration form for every international parcel, irrespective of which international mail services they select. It is a straightforward process and only needs you to enter some details about your package. Then, you receive a digital barcode that you must bring to the Post Office at the time of mailing. If you want to skip filling out forms and completing lengthy paperwork, try using PostGrid’s direct mail services. The above steps on how to send international mail can help you deliver your items in the most efficient way possible. But, take care that you affix the proper postage, write the correct mailing address, and complete the paperwork correctly. How Much Does It Cost to Mail a Letter Internationally?The postage to mail a standard-size letter to the US and other global destinations start at $1.30. Oversize and non-standard letters can cost you between $3.19 to $11.14. You can use the Canada Post price calculator to determine how much is it to mail a letter internationally. The postage rates differ according to several factors, like your item weight, size, mailing destination, option, etc. Generally, the costs start at only $6.84 but can increase rapidly depending on your mail weight. Learn more about Canada Post’s international postage rates in-depth! The Use of Postage MetersSome customers usually ask how to mail packages internationally using postage meters. You can rent postage meters from a Canada Post-approved company and make a business account. These are machines that cut down the postage of international mail services. A postage meter helps you print all postage details right on the item and skip affixing stamps. But, that’s not the only advantage it offers; you can track your costs, save on postage, and streamline your mailing process. So, how much to mail an international letter via postage meters? The answer is non-static and depends on a plethora of factors. But, the rates are incredibly affordable compared to the standard postage fees that Canada Post charges. How Can PostGrid Help You Send International Mail?PostGrid’s direct mail services help you print and mail items, like:
With PostGrid, you need not worry about how to send a parcel overseas. Our API can automate all your tasks and reduce manual effort. You can simply integrate our API into your CRM and start mailing to any part of the world at the most affordable costs. Our vast range of features includes:
PostGrid’s international mail services allow you to mail flexibly and efficiently to 245+ countries. Want to see how to send international mail via PostGrid and save costs? Talk to our sales team now to get a quick overview! The post How To Mail Internationally appeared first on PostGrid. Via https://www.postgrid.ca/how-to-mail-internationally/ TABLE OF CONTENTSHow to Return Mail to Sender Canada PostCanada Post offers one of the best postal mail services in the world. However, even Canada Post requires return mail service when they fail to make a postal delivery. Here in this guide, we will discuss everything you need to know about return mail. ![]() Also, we discuss the finer details of Canada Post return mail such as the process involved in sending a return mail and its liability coverage. So, if yours is a business that frequently uses direct mail for its communication, then this article is for you. Keep reading! How To Return A Letter via Canada Post?Sending back a letter through Canada Post is an easy process. All you have to do is follow a few simple instructions to return a letter via Canada Post. Usually, a letter gets returned by its recipient when the addressee does not live at that address. The recipients can take a couple of steps to return a mailer via Canada Post after knowing that the letter is not meant for them. Step 1: Contact The SenderIf Canada Post or any other postal service provider delivers a letter that is not meant for you, then the chances are that the mail provider has the incorrect address data. It means that it is likely that you will keep receiving other similar letters unless the sender updates their information. Hence, you must contact the sender and inform them about the mistake. Step 2: Cross Out The AddressAfter informing the sender about the wrong postal delivery address, you cross out the mailer’s postal address. Crossing out an address is a way to tell Canada Post that the sender used the wrong address on the mailer. Step 3: Write “Moved” or “Unknown” On The MailerIt is not enough that you cross out the address on the wrongly delivered postal mail. After crossing out the address, you need to write “Moved” or “Unknown” on the letter you received. These wordings on the letter confirm why you are returning the letter to the sender. Writing “Moved” on the letter implies that the addressee on the letter used to live at your address before. However, if you don’t know the mailer’s previous addressee, you can write “Unknown” on the letter. Step 4: Deposit The Letter In The Street Letter BoxThe last step you need to take to return a letter via Canada Post is to deposit it in the Street Letter Box. Canada Post will then collect the letter and send it back to the sender. Suppose you know the new address of the person to whom the letter was originally sent. In that case, you may write it in the mailer. However, forwarding the letter would require additional postage. Note: Canada Post is legally required to send all the mailers they receive. So, there is a chance that you will keep receiving the wrong mail until you let the sender know about the address change. Read More: How To Write An Address International What Are The Conditions For Returning A Mail Via Canada Post?Canada Post has specific conditions for returning mail that they deliver. In other words, Canada Post doesn’t have to return all the mailers that do not get delivered. For instance, Canada Post will not accept return mail if you open the mailer. If the mailer meets any of the following conditions, Canada Post will consider a parcel a “Return to Sender” item.
Apart from the conditions mentioned above, if Canada Post cannot make the delivery for any reason, they will automatically return the mailer to the sender. Read More: How To Send An Envelope In The Mail When Is An Address Considered Undeliverable?More often than not, a mailer gets returned when something is wrong with the address. And as long as a letter or parcel has an address on it, Canada Post must deliver it to the address. Furthermore, the sender can not make any changes or corrections to the postal address once they mail it. But, when does Canada Post classify an address as undeliverable? An address is considered undeliverable by the Canada Post under the following circumstances:
Return to Sender Fee For Canada Post ParcelsAs long as the recipient does not open or alter the parcel Canada Post does not include any additional features/options. However, the sender will have to pay the Return to Sender shipping fee. The recipient has no obligation to pay for the return mail or any costs associated. In other words, the sender or shipper is responsible for the Return to Sender fee and any other charges associated with it. Canada Post bases the Return to Sender fee on the weight or the volumetric equivalent of the parcel’s weight. Read More: What is a Mailer in Advertising Delivery Guarantee For Return MailWhen Canada Post receives a return mail, it loses all its on-time delivery guarantees. As far as Canada Post is concerned, every return mail is a refused one, and they automatically categorize them as undeliverable. It is worth noting that the expense of disposing of and recycling the return mail is the sender’s responsibility. Liability Coverage For Return MailCanada Post does not provide any liability coverage for regular letters or parcels. So, if you send a regular mail or postcard and expect Canada Post to provide liability coverage for it, you might get disappointed. However, Canada Post does provide liability coverage for some of its premium postal services. You can get liability coverage of $100 for any loss or damage to the mailer. It is worth noting that Canada Post does not provide any Additional Liability Coverage. Read More: Where to Write a Return Address on a Letter ConclusionCanada Post has a reliable return mail policy. Return mail enables businesses to track the deliverability of their direct mail campaigns. However, the best approach businesses can take when implementing direct mail communication is to optimize it using an automated software solution. PostGrid is a direct mail automation tool that enables you to minimize the return rate of mail. With a tool like PostGrid, businesses can print standardized and verified postal mail addresses. Furthermore, there is practically zero manual error as PostGrid automates the entire direct mail process. PostGrid even offers an address verification API to ensure Canada Post can deliver to an address. As a result, you can minimize the return rate of your direct mail campaigns and optimize their reach. The post How to Return Mail to Sender Canada Post appeared first on PostGrid. Via https://www.postgrid.ca/how-to-return-mail-to-sender/ TABLE OF CONTENTSReal Estate Postcards: 10 Real Estate Postcard Ideas For SuccessThe real estate industry struggles to generate and maintain quality leads. A well-crafted and personalized real estate postcard could be the way out of this trouble that real estate businesses face. ![]() The real estate industry has always benefited from direct mail postcard campaigns. However, implementing a postcard marketing campaign is not easy without the right set of tools and strategies. Below, we explain how and why real estate businesses need to employ postcards for generating quality leads. Additionally, we list some of the most effective strategies and postcard ideas to help real estate businesses. Finally, we also look at the design consideration for creating a successful real estate postcard that resonates with the target audience. Why Should Real Estate Businesses Use Direct Mail Marketing?There are many benefits of employing direct mail marketing for businesses. You may already be aware of some of these benefits. Some industry verticals, including real estate, often benefit more from direct mail campaigns than others. The significant benefits of using real estate direct mail postcards are as follows. Get Noticed By More FamiliesPostcards are a great way to get your real estate business noticed by families. You can use customized real estate postcards to target families in specific geographical areas. Furthermore, your postcard can house pictures of listed properties best suited for families. If the property you feature in the postcard piques the audience’s interest, they are more likely to hold onto it. It wouldn’t be surprising if these families stuck the postcard to their refrigerator because it is their dream home. Fast, Affordable, And EffectivePostcards are perhaps the most simple and easy to create direct mail for marketing a business. Real estate marketing cards are even easier to make with the help of direct mail management software like PostGrid. Advanced solutions like PostGrid even provide you with free postcard templates for your campaigns. You can also use your in-house design team to create a custom postcard design and have it printed and delivered with an automated system. Target Your Real Estate PostcardsIt becomes significantly more manageable for you to target your real estate direct mail campaigns with advanced direct mail solutions. Advanced direct mail automation tools like PostGrid even have a geocoding feature that lets you target specific geographical areas. Real estate businesses can use advanced targeting to identify areas with potential buyers and sellers. You can also send your real estate postcards based on demographic data such as age, income, family size, etc. Real Estate Postcards Are TrackableAnother advantage of using an automated direct mail tool for printing and delivering your real estate direct mail postcards is trackability. With direct mail automation, you access advanced insights and tracking features that let you keep track of every minor detail. Hence, the success of your direct mail campaign is easily measurable. You can get the exact number of postal mail you sent and track the number of new leads you harnessed through the campaign. Most advanced direct mail service providers, including PostGrid, have a dedicated dashboard for quickly accessing such information. 10 Real Estate Postcard Ideas For Your BusinessWe know that real estate postcards are an effective way to reach out to your target audience. However, to get the desired results you are looking for, you need to implement real estate postcard ideas that work. Some of the most effective postcard ideas for real estate businesses are listed below. 1. Real Estate Postcards For Just-Listed PropertiesThe real estate industry often uses postcards for marketing their newly listed properties. It is an effective way for real estate agents and companies to pitch a property to prospective buyers and generate quality leads. The best thing about this type of real estate postcard is that you can send one every time you have a new listing. Hence, you can maintain regular communication with the target audience and let them know about successful ventures. As a result, real estate postcards can attract both buyers and sellers to your business. 2. Real Estate Postcards For Open HousesOpen houses are also an excellent occasion for sending real estate direct mail postcards to your target audience. It is best to use the open house postcards for inviting prospective buyers to the property and neighbours. Additionally, make sure to send the postcard the same week as the open house. It lets you show your prospective sellers that you are committed to selling the real estate properties you undertake. The open house postcards can also help you boost attendance at your open house events and enhance your reach. 3. Real Estate Postcards For Just Sold PropertiesThe “just sold” postcards are ideal for generating new real estate leads for your business. However, there is one significant difference between just sold and just listed postcards. The former is only appealing to the sellers, unlike just listed postcards which can appeal to buyers and sellers. Like just-listed postcards, you can send the just-sold postcards whenever you close the deal on a real estate property. By the end of the day, both just listed and just sold postcards serve the same purpose: to make your presence known in the neighbourhood. 4. FSBO Real Estate PostcardsFSBO (For Sale By Owner) real estate postcards help you generate new seller leads by pitching them exclusively with FSBO properties. The FSBO postcard is a great way to show other potential FSBO sellers the extent to which you are willing to sell their property. Try focusing your postcard message on how you help FSBO sellers overcome the challenges involved in selling a home. Mention some of the issues real estate sellers face in your mailer, but always ensure that the focus remains on the solution you offer. 5. Real Estate Postcards For Offering A ServiceOne of the best ways to generate new seller leads in real estate is to offer something extra to the audience. For retailers and eCommerce businesses, it means sending discount coupons or vouchers to their customers. But, the offer on real estate postcards is slightly different. For example, you can offer a free market analysis in your direct mail postcards. It adds more value to the postcards you send to your prospects. Offering a free, comparative market analysis or CMA to your real estate prospects effectively engages with your target audience. 6. Real Estate Postcards For Expired ListingsThe expired listing real estate postcards are perfect for you if you want to generate new seller leads. You can send this postcard type to your prospects every time a listed property expires. However, it may be tricky to learn how to convert expired listings to relevant leads. You need to get the right messaging and timing to generate leads from expired listings. For better messaging, try to cover the pain points of the sellers and identify with their needs. Explain how you understand the problems they face and present a way in which you can help them. 7. Real Estate Postcards For Rental Communities/Potential BuyersTargeting rental communities and potential buyers every once in a while with your real estate postcards can help you generate new buyer leads. Real estate businesses often overlook rental communities. However, the truth is that rental communities are hot spots for prospective real estate buyers. Many occupants in a rental community are potential first-time real-estate buyers. Hence targeting your real estate business’s marketing efforts toward rental communities can significantly boost your ROI. Furthermore, you can also try personalizing your real estate postcards that better align with your target community. 8. Stalled Funnel Real Estate PostcardsStalled funnel postcards for real estate businesses help to generate new seller leads. Real estate businesses can often find prospects hovering over their lead funnel but never really entering it. Hence, real estate postcards can be just the thing you need to nudge such prospects right into the lead funnel. However, you would need to personalize your messages to make your postcards effective and create an impact on the prospects. It can be challenging to personalize each postcard, especially in bulk mail campaigns. Hence, it is best to use an automated system like PostGrid to print and deliver personalized postcards. You can connect your CRM to an advanced direct mail automation tool like PostGrid for effortlessly personalizing your postcards. 9. Real Estate Postcards For New AgentsThe real estate industry is seldom kind to newcomers or beginners. New real estate agents or companies must get the word out about their new business. You can implement this type of real estate direct mail postcards anytime during the first year at a new office. It is an effective way to familiarize yourself and your brand with prospective clients. Choosing a positive and optimistic approach for your new agent postcards would be best. It is always better to go with an extensive mailing list in such cases. However, you are more likely to get a response if the audience already has a rough idea of who you are and what you do. 10. Real Estate Postcards Buyers On The FenceThe buyers on the fence are also another niche of real estate prospects that sometimes don’t get the attention they deserve. When a real estate buyer does not feel it is urgent to make a buying decision, they linger around and look for other options they can consider. Real estate postcards are a great way to target real estate buyers who are still on the fence and create a sense of urgency. You can pitch this type of postcard to all your real estate clients who are slow in responding to your communication efforts. Similarly, you can also target prospective real estate buyers who did not show up for the open house event. As a result, you can boost your response rate and always stay on top of the prospect’s mind. Additional Real Estate Postcard IdeasAbove, we saw some of the most effective postcard marketing ideas you can use for your real estate business. However, there are numerous other real estate postcard ideas you can implement for your business. Some of the other direct mail postcards you can send to your target audience are as follows.
Design Considerations For Creating Real Estate PostcardsThe design of your real estate postcards plays a vital role in the success of your direct mail campaign. An attractive design can grab the recipient’s attention and convey the message of the postcard in a single glance. Having poor design elements on your postcard would make it challenging to grab the recipient’s attention, and they end up straight in the bin. Here are some of the design aspects you can implement on your postcards so that they can generate the desired result.
ConclusionReal estate direct mail postcards are the perfect tool for real estate businesses to reach out to their target audience effectively. It enables real estate agents and companies to get noticed by more relevant prospects and generate valuable leads. However, printing and delivering personalized postcards is easier said than done. You need an advanced direct mail automation solution like PostGrid to send postcards in bulk to your prospective buyers and sellers. With advanced automation software like PostGrid, you can easily print customized real estate postcards for your business. Furthermore, you can use PostGrid’s direct mail tool for streamlining the other direct mail communication of your real estate business. For example, sending regular direct mail communications, including Adverse action letters, collection letters, etc., can be optimized with PostGrid’s direct mail tool. Hence, real estate businesses must invest in a reliable direct mail automation system like PostGrid. The post Real Estate Direct Mail Postcards appeared first on PostGrid. Via https://www.postgrid.ca/real-estate-direct-mail-postcards/ TABLE OF CONTENTSProgrammatic Direct Mail: Understanding the Ins and OutsTired of wasting time and money on marketing bots? Are you looking for solutions to tangibly connect with your customers? If so, you are at the right place. Because just always, we at PostGrid will help you blend direct mail marketing with innovation. Here is what we will discuss today: ![]() Programmatic direct mail marketing provides that long-lasting and emotional response than simple online marketing. So, when businesses make the most of their direct marketing campaign and combine it with innovation and tangible features like direct mail- It is the start of a romantic partnership. Here, in this article, we will artfully explain everything about programmatic direct mail. And how you can combine it with customers, data, buying personas, signals, and direct mail automation. So, let’s start this speedy wagon as we are ready to roll! Here we go… What is Programmatic Direct Mail?Programmatic Mail is all about automated marketing that helps you send mail pieces to your active and prospective customers. It is only possible once they have reached specific behaviours or even triggers. This includes- reverse appending that helps you to track down the IP of the customer to their address. It further lets you can mail offers right at their doorsteps. So, yes, we can say that programmatic direct mail service is a great way to enhance your authenticity or build loyalty as a brand or even a company. How Do Programmatic Printing and Mailing Work?Programmatic Print and Mail marketing is a little different from the conventional forms of direct mail marketing. Traditional advertising involves physical interactions or a human touch. On the other hand, programmatic advertising typically refers to purchasing digital advertising using system software. It means buying ads using a machine. A direct mail campaign is an art form. We can say that direct mail is art that it is art, which involves the human touch and uses science to accomplish marketing goals. But, when it comes to programmatic printing, it is probably the first thing we all generally wonder about. Unless a human is involved, can a system software determine the correct recipient of direct mail and how to customize it? Marketing professionals know the value of a personal touch. Besides, when does a marketing campaign ever go as planned? Now, to be successful in marketing, establishing a sound physical interaction is vital. It is why you need to review your strategy in the middle of their run and adjust it manually when necessary. Difference Between Programmatic Mail and Traditional Direct Mail MarketingThe capability of using programmatic direct mail services to buy online ads via real-time bidding is something worth considering. Recognizing that many marketers vying to reach the same consumer, businesses can implement the buying rules on that digital ad space when bidding on the customer in real-time. Somehow, the winning cost on that bid may vary and can cost you oodles of money. But, can you avail the same benefit from a conventional form of direct mail marketing? Traditional direct mail generally involves sending mail pieces to customers by using the available list of customer data or buying a customized mail list. However, using a third-party or customized mail list can somehow be a shot in the dark when talking about the outcomes. A programmatic direct mail campaign is more like digital marketing. And, it delivers your messages to an audience that may be a good prospect automatically. Also, there is no human interference or individualization with programmatic direct mail because it is an automated process. Now, this is the aspect where it lacks a little. Now that you have a sound knowledge of how Programmatic direct mail companies work along with the differences. Let us move ahead and jump on to the benefits it intends to provide. Benefits of Programmatic Print and Mail MarketingBelow listed are a few amazing benefits of using Programmatic direct mail for your business. They are:
Combining PostGrid with Programmatic Direct Mail CampaignWith PostGrid, helps enhance your direct mail strategies by automating direct mail efficiently. As a marketer, you can make the most of your direct mail marketing campaign without putting yourself through the hassles of doing everything manually. It means that you are no longer limited to the size of campaigns and batches when creating relevant direct mail offers for customers. We understand the benefits of programmatic direct mail. Thus, we know that combining direct mail with an existing digital campaign would be an incredible boost. As a result, PostGrid integrates directly with platforms like HubSpot, Quickbooks, Salesforce, and other marketing and sales automation platforms and CRMs. You can even integrate PostGrid with your website or platforms like Zapier to make the most of our powerful direct print & mail API. Integrating your campaigns allows you to add new touchpoints, track progress, and measure campaign performance. When combining programmatic mail, you are not limited to just integrating programmatic direct mail into digital campaigns. Here, your creativity is the only limit, which means that you can incorporate direct mail into your PPC campaigns, sales processes, and more. Lastly, services like print & mail API and address verification at PostGrid are also relatively inexpensive. We make sure that you are at ease, even if you have bulk mailing or verification requirements. Programmatic Direct Mail Services- A Wise Option, Here’s WhyIt is crucial to ask yourself- why is your company not using direct mail marketing automation? As direct mail channels are becoming more integrated with other marketing efforts to generate in-depth analytics, the aspects that prevent businesses from switching to direct mail are less relevant. PostGrid allows you to create, plan, print, and launch high-impact triggered direct and programmatic mail campaigns like never before. Use it through your website or integrate it into the other marketing channels you’re already using and make a win-win. Want to Try Programmatic Mail For your Business?Would you say that you are losing customers at the decisive stages of their journey? Have low response rates? Are there any offers you could make to your buyers that would increase their likelihood of following through? If your answer is a YES! We can work with you to identify your most promising opportunities and schedule a quick call to evaluate what difference programmatic mail could make with PostGrid. The post Programmatic Direct Mail: Understanding the Ins and Outs appeared first on PostGrid. Via https://www.postgrid.ca/programmatic-direct-mail/ TABLE OF CONTENTSHow to Send Urgent Items to Clients Using Same-Day Mail Delivery?Often, you may need to ship some documents, like invoices, statements, forms, contracts, etc., urgently. Hence, you must stay ever-ready to draft, print, and mail your items promptly and ensure that they reach the desired destination on time. Luckily, we can help you get there! ![]() Choosing the right service provider for same-day mail delivery allows you to prepare for emergencies in advance. You should communicate your needs and budget with your vendor beforehand to confirm if they can deliver according to your expectations. In this blog, let us discuss how to send letter with a same-day delivery service and the features you should look for in a vendor. We will also discuss some most commonly-used options to help you make the right choice. Things to Look For While Selecting a Same-Day Delivery Service ProviderIt is advisable not to settle for the first mailing choice you come across while searching for “same-day mail delivery near me”. These services are costly, so make sure that you get your money’s worth. Here are the top features you should consider: Pickup ServicesMost providers will offer to pick up your envelope or parcel from your doorstep. The purpose is to save time and expedite your mail delivery from the start of the journey. Also, inquire about the time frame of the pickup service, say 30 minutes, an hour, etc. 24-Hours AvailabilityYou may need same-day mail delivery at any time of the day. For example, imagine your client contacts you at 7 PM and asks you to send a confidential document urgently. In such situations, you cannot wait for a mailing company to open the next day at 9 AM. Instead, you need a provider who is open to initiating your delivery process at the earliest. Hence, try choosing a company having no cut-off timings for same-day letter delivery. Country-Wide ShippingCountry-wide mail delivery is another crucial characteristic you should consider. It allows your staff to mail documents and other items to any destination—without wasting much time. Some service providers offer same-day mail delivery only in specific zones. Thus, discuss such queries openly and get your answers before placing an order. Delay-Free ServicesIt is not uncommon for some vendors to promise same-day letter delivery but delay the process later. Hence, look up customer reviews online before selecting a mail company and discuss money-back guarantee schemes. Furthermore, their delivery estimates may differ from place to place. For instance, they might deliver on the same day if your mailing destination is within the city. Otherwise, they process it on the next business day. Ask your vendor about the exact delivery times across various locations to avoid surprises. Weekend DeliveryThis feature may be hard to avail of, but you can still try to convince your same-day delivery service vendor to offer weekend delivery. Of course, you may need to pay some surcharges. Yet, it is worth it during emergencies. CostingAs said earlier, same-day letter delivery is an expensive service. It requires your vendor to prioritize your items over others and conduct direct delivery. Thus, try to talk about your exact requirements and let the mailing company present a quote. If it’s reasonable, you can go ahead. Or else, try to negotiate rates and look for other options. Being informed regarding the current same-day mail delivery rates can help you in these situations and help you negotiate better and grab the best prices. Tracking UpdatesNaturally, you would want to know if the mailing company delivered your items within the specified time. It also enables you to follow up more efficiently with your recipients. Look for vendors that provide live updates regarding your mail status and enable tracking. You don’t need to keep guessing where your envelope or package is at the moment. Thankfully, some automated direct mail services like PostGrid offer real-time tracking to help you stay informed always. Reliability and SecurityThe same-day delivery service you choose ought to be reliable and secure. The courier company should be responsible for delivering your items in their original condition. Often, some providers fail to meet this requirement because they focus more on expedited delivery and ignore the process. Hence, place an order only when you are sure that your vendor is authentic and credible. How to Send a Letter Same-Day Delivery?In Canada, there are three popular options to help you get your mail delivered to your recipients on the same day, and they are: UPS Express CriticalThis same-day mail delivery service is ideal for all lightweight and heavy shipments. Moreover, you can use it to send your mail items to any part of the world. The UPS offers several ways to use this option:
The method you select depends on the type of item you want to mail and its destination. Here are some of the features of UPS Express Critical:
FedEx 1Day FreightFedEx 1Day Freight helps you send time-sensitive items across Canada between Monday to Friday. It guarantees delivery by 5 PM on the next business day, so it is not a same-day letter delivery service in the conventional sense. However, FedEx provides a money-back guarantee and reasonable rates for using this service, making it a good option that you should know about. Priority MailPriority Mail is your best bet if you are trying to find options for same-day mail delivery in Canada Post. It lets you send time-critical parcels and documents anywhere in Canada. This mailing service also offers a signature on delivery and on-demand pickup for free. However, the next-day delivery feature is merely an estimate, and your items might get delayed occasionally. Tip: Try to speed up your mail drafting and printing process using automation to accelerate same-day letter delivery further. How Can PostGrid Help You Send Your Time-Sensitive Mail Pieces Speedily?PostGrid’s direct mail API and automation software are in-built to process your items as quickly as possible. Get started by creating a PostGrid account and integrating our API into your CRM. Then, PostGrid helps you design your items using our HTML and PDF templates. You can customize your mail pieces according to your requirements and preferences. It is not easy to send a letter on same-day delivery; hence, PostGrid also gets your documents printed and initiates delivery on your behalf. Below, we have listed more ways in which PostGrid assists you in your mailing tasks:
Request a demo now to see how PostGrid aids your same-day mail delivery activities and helps you save costs with 75% cheaper pricing plans! The post Same Day Mail Delivery Service appeared first on PostGrid. Via https://www.postgrid.ca/same-day-mail-delivery-service/ TABLE OF CONTENTSWhat Is HIPAA Compliant Communication And How To Ensure It For Your Organization?Communication in the healthcare industry was never easy. No matter where you go, healthcare data is always protected by multiple rules and regulations. And as an organization working in or with the healthcare industry, you have no option but to obey these standards. ![]() One of the standards that healthcare organizations and insurance providers should be extra careful about is HIPAA-compliant communication. Compromising your communication standards and not ensuring HIPAA compliance could lead to legal problems and hefty fines Here we explain all the vital details you need to ensure HIPAA communication for your organization. What is HIPAA Compliant Communication?Understanding HIPAA-compliant communication is much simpler once you learn the HIPAA rule. HIPAA, or the Health Insurance Portability and Accountability Act, is a federal statute created to safeguard individuals’ Protected Health Information (PHI). To put things in Layman’s terms, HIPAA is a rule that protects individuals’ health information that could reveal the patient’s identity. HIPAA specifies
As you can guess, HIPAA-compliant communication involves securing communications per HIPAA standards to secure access, disclosure, and transfer of PHI. HIPAA applies to all covered entities and business associates dealing with PHI. Covered Entities and Business AssociatesBefore we go any further, you must understand the definition of covered entities and business associates under the HIPAA rule. The HIPAA rule primarily aims for covered entities, which include
So, suppose your organization belongs to any of the three abovementioned groups. In that case, you must ensure HIPAA-compliant communication for your company. But that’s not all. Sometimes Covered entities like hospitals and insurance companies outsource their communication to specialized service providers. For example, most healthcare providers use services like PostGrid for healthcare to streamline their postal mail communication. It allows healthcare providers to secure patient communication in healthcare for important PHI documents, such as
Organizations such as PostGrid that undertake the access, disclosure, or transfer of PHI for covered entities are called business associates under HIPAA. HIPAA Compliant Patient CommunicationAbove, we mentioned that the HIPAA rule is put in place to protect the patient’s identity. Considering this point, some may assume that HIPAA compliance does not matter if the communication is with the patient. They may think it should be okay to communicate PHI data with the patient because they are already aware of it. Nonetheless, you still need to ensure HIPAA-compliant patient communication as long as it involves PHI. As a covered entity, you need to be mindful of two things regarding patient communication in healthcare.
Suppose the information you want to communicate to the patient includes a PHI that can reveal the patient’s identity. In that case, you need a HIPAA-compliant communication channel. But, if you want to send the basic appointment details without any PHI data, you don’t need to worry about HIPAA compliance. Which HIPAA Compliant Communication Platform Is Best For Your Business?The HIPAA-compliant communication platform you choose for your healthcare organization can significantly impact your communications. Many healthcare organizations use multiple communication channels to ensure their patients do not miss critical information. For example, lab reports, patient billing statements & invoices, etc., are sent via mail and email. Using multiple channels ensures efficient patient communication in healthcare. In addition, you can use communication channels like postal mail to require a signature from the recipients. Following are the primary communication channels you can use to ensure HIPAA-compliant communication for your organization.
Mail For HIPAA Compliant CommunicationIf you consider patient communication in healthcare, most people still prefer using an offline communication channel like mail. One reason could be that people are aware of how easily they miss an email or text message. Here is how you can ensure HIPAA-compliant communication via postal mail Get a Signature From The RecipientSuppose you want to use postal mail for patient communication in healthcare. In that case, you must ensure you get a signature from the recipient. It is one of the safeguards that protect the PHI. In other words, you can’t use a standard postal delivery for your healthcare communication involving PHI. Employ a HIPAA Compliant Direct Mail Service ProviderMost covered entities, including hospitals and insurance providers, use a business associate like PostGrid for their communications. It allows your organization to save valuable time and money without compromising your HIPPA-compliant communication. An advanced HIPAA-compliant communication platform like PostGrid has full automation capabilities. You can easily print and deliver personalized healthcare communications via direct mail. Furthermore, the automated system can efficiently deliver your organization’s bulk mail requirements without glitches or lag. Employ An Address Verification ToolAnother way to ensure secure patient communication in healthcare is to employ an address verification tool. Several direct mail service providers like PostGrid offer their address verification tools. PostGrid’s address checker comes with SERP and CASS certifications and all the direct mail compliances. PostGrid’s address verification tool lets you validate the address data of your patients using the official postal address databases. If that’s not enough, PostGrid offers address verification for international addresses. Therefore, it doesn’t matter whether your patients are from Canada or outside the country PostGrid can validate their addresses. Streamlining patient communication in healthcare is not the only use of an address checker. Covered Entities, including healthcare providers and insurance providers, can use address verification for various business operations. The following table shows some additional applications of address verification tools.
Email For HIPAA Compliant CommunicationBefore you send any PHI data to your patients, get written authorization from them. However, getting permission alone doesn’t ensure HIPAA-compliant patient communication for your organization. Here is how you can ensure HIPAA-compliant communication via email. Ensure End-To-End Encryption or E2EEYou can ensure HIPAA communication for your organization via email by using end-to-end encryption. Every email you send must pass through a third-party server, offering vulnerable points hackers can use to obtain PHI. The end-to-end encryption protects your PHI even as they pass through third-party servers. However, it is worth noting that you can’t save the email’s subject line using encryption. Hence, you must ensure that the subject line does not contain PHI to ensure HIPAA-compliant communication. Phone Calls For HIPAA-Compliant CommunicationIf the patient willingly gives you their contact number, you can make PHI-related calls to them. However, the patient can opt out of these calls anytime they want. If the patient withdraws the permission, you may need to get written authorization to resume HIPAA communication with them. Most organizations only prefer phone calls in healthcare communications for some select situations, such as
Here is how you can ensure HIPAA-compliant communication via phone calls. Ensure Security PrecautionsImplementing security precautions for your healthcare phone calls is challenging because there are few options available. However, you can take some basic security precautions to maintain HIPAA-compliant patient communication in healthcare.
Text Messages For HIPAA-Compliant CommunicationText messages are an ideal option in healthcare communication for conveying the minimum necessary information. Using texts as your primary communication platform is not ideal because traditional text messaging is unsuitable for HIPAA-compliant communication. However, that does not mean healthcare communication via text messaging is impossible. Here is how you can ensure HIPAA-compliant communication via text messaging. Use Specialized Healthcare Texting PlatformsToday, specialized healthcare texting platforms guarantee HIPAA-compliant patient communication for your business. However, these platforms are not yet widespread, and you may have to make your patients download healthcare texting applications. In-Person Interactions For HIPAA-Compliant CommunicationThe safest way to ensure HIPAA communication for your organization is through face-to-face interactions. However, that does not mean that in-person interactions are entirely free from the threat of data leaks. Here is how you can ensure HIPAA-compliant communication via face-to-face communication. Safeguarding From EavesdroppersPeople overhearing your interaction or PHI data is one of the biggest concerns in face-to-face healthcare communication. So, to ensure HIPAA-compliant patient communication, you must use a private or secure space when discussing PHI. Take Care of Recording DevicesSuppose you have a recording device when you communicate PHI data with the patient. In that case, you must inform the patient about the recording device and get their explicit consent. ConclusionEnsuring HIPAA compliant communication for an organization can seem extremely challenging to the uninitiated. But with the right resources, you can conveniently provide the security of PHI for your business communication. You must invest your time in finding the best business associates to streamline your healthcare communication. For example, consider how a direct mail automation tool like PostGrid can ensure optimized and secure HIPAA communication for your organization. PostGrid uses a fully automated direct mail system for printing and sending vital healthcare documents for your organization. Besides ensuring secure HIPAA communication for your business, it also offers advanced tools like the address verification API. Hence, streamlining your healthcare communication is not the only benefit of hiring a business associate like PostGrid. You can optimize various aspects of your business with tools like PostGrid and optimize your core business operations. The post HIPAA Compliant Patient Communication appeared first on PostGrid. Via https://www.postgrid.ca/hipaa-compliant-patient-communication/ TABLE OF CONTENTSDirect Mail Reach vs Frequency: What are They and Why You Need ThemReach and frequency are two of the most common terms related to marketing. But, most business owners do not understand the difference between reach and frequency. The business owners’ vague knowledge of the two marketing terms confuses them. In such cases, it is not uncommon for them to mistake reach with frequency and vice versa. ![]() Here, we discuss the reach vs. frequency in direct mail campaigns. In addition to this, you will also learn why they are so crucial for your direct mail campaigns. We will talk about how you can optimize marketing mail frequency and reach and maximize your marketing results. What Are Reach And Frequency In Direct Mail?To put it as simply as possible, reach and frequency are terms you will often encounter in the marketing space. These terms may mean nothing to a customer. Still, they indicate how successful their marketing efforts were for a marketer. What is Direct Mail Reach?The reach of a direct mail marketing campaign is the number of people who view your direct mail campaign within a specified time. Both reach and frequency are standard terms in all kinds of marketing. In TV ads, reach is the number of people who view your ad while it plays on the TV. Reach is the total number of people viewing or receiving your marketing mailer for direct mail. However, just like everyone that has their TV on does not watch it, all received mailers are not read. Effective reach is a much smaller number of people that most likely received your marketing message. What is Direct Mail Frequency?The frequency is the number of times an individual target is likely to interact with your marketing message throughout a marketing campaign. Direct mail frequency statistics are essential for determining the effectiveness of your direct mail campaigns. You can boost your chances of creating a high-quality engagement with your target audience by increasing the frequency of exposure. In other words, the more direct mail messages you send, the more are your chances of creating a high-quality engagement with an individual target. Why Should Businesses Focus On Frequency of Direct Mail Campaigns?Both reach and frequency can help you determine the effectiveness of your direct mail campaigns and optimize it for better results. However, experienced marketers always focus their attention on the frequency of their marketing campaigns rather than the reach. Yet, many newcomers often run after the reach because they believe the more their reach, the more their chances of conversion. They are convinced about the role of reach that they don’t even bother to factor in frequency. A direct mail campaign must always take reach and frequency into consideration. You may be tempted to reach out to 1000 people with a one-time rather than reach 200 people 5 times. But guess which of these two options yields a better result for your business? The latter option is more likely to generate the desired response with a higher frequency. Here is why Reach Without Frequency is Money Down The DrainReach is significant to business marketing, and we know it. But, ask yourself, what does it take to get the desired response from the prospect with a single mailer? The perfect strategy? The perfect mailer? Perfect everything? Perfection is only something we can aim for and can never really achieve. When it comes to marketing, attaining perfection or even near perfection is virtually impossible. But, you will see a more realistic result if you use direct mail frequency statistics for optimizing your campaigns. So, if you want to see conceivable results for your direct mail campaign, you would need more than just one mailer. Frequency is Essential For Niche AudiencesBefore going into the reach vs frequency debate, let’s look at it through an example. Let’s say that you own a real estate business looking for new potential sellers. And you are focusing all your efforts on a particular market or locality. In this case, there is no point in reaching out to general audiences outside your niche. Even though people outside your target area may own real estate properties, the chances are minuscule. The marketing message tailored for a specific niche audience may not resonate the same way with other audiences. In such cases, it is also essential to have specialized direct mail services for real estate businesses for ensuring the best results. And the same goes for every other industry vertical. Frequency is Vital For Targeting Prospects Who Are Ready to BuyLet’s take the example of the real estate business again to understand why frequency wins the reach vs frequency argument. Suppose one of your prospective real estate sellers is thinking about selling their home. Assuming that the prospect is yet to finalize their decision, imagine the effect a well-timed direct mail can have on them. Even if the target were to brush through the mailer, they would notice your real estate brand. And with a higher frequency of mailers, you are more likely to grab the attention of prospects. After that, it is just a matter of time before the target gets in touch with your real estate business. Determining The Optimal Frequency Of Direct Mail CampaignsMarketers know that the target audience generally responds to marketing campaigns after three or more exposures. We also know that the optimal reach and frequency can vary from business to business. So how do you determine the ideal frequency for your direct mail campaigns? The only way to find this is to test different frequencies and examine their result. So then what is the ideal frequency for direct mail campaigns? It is the frequency with minimal expenditure and maximum response rate. Direct Mail Frequency Best PracticesThere are several best practices for optimizing your direct mail frequency, and some of the crucial ones are listed below: Automated Direct Mail: One of the reasons businesses are not too enthusiastic about high-frequency direct mail marketing is the effort it needs. You can set up high-frequency direct mail campaigns with a button with a fully automated system. To get a more holistic idea of automated direct mail, click here. Testing And Analyzing: Like any other marketing strategy, testing is crucial for optimizing your reach and frequency. Usually, advanced direct mail management tools such as PostGrid come equipped with robust testing and analytic capabilities. ConclusionThe reach and frequency of direct mail campaigns play a crucial role in the effectiveness of direct mail campaigns. Unfortunately, many businesses only think about the reach and conveniently ignore the frequency aspect of marketing. But, the truth is that reach without frequency is hardly adequate. In many cases, frequent mailing is the only way to grab the target’s attention. However, there are also situations where reach is more important than frequency. Hence, marketers should avoid the reach vs frequency argument and optimize the frequency based on their requirements. Using a direct mail automation tool like PostGrid is a great way to optimize your direct mail frequency. Such solutions can help you automate high-frequency direct mail campaigns and test the effectiveness of different frequencies for your campaign. The post Reach vs. Frequency in Direct Mail Campaigns appeared first on PostGrid. Via https://www.postgrid.ca/reach-vs-frequency-in-direct-mail/ |
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